I consistently preach that understanding your audience, users, customers etc is a must in succeeding in (online) business. Using analytics tools is a great way to learn about their behavior on your own website. It’s such a powerful advantage! Essentially, analytics help you make smarter decision from marketing campaigns all the way to business decision.
Right now, I want to talk to you not as a business owner but as a consumer. As a consumer, we want human experiences. We want experiences were we feel valued and where we feel connected. That’s why we so highly we value brands that make us laugh or teach us something. We appreciate interactions where we feel understood. I’d go so far as to say we crave brands that make us feel understood. Shit, I know I do. It’s human nature to feel like we belong that we’re among others who are like us and get us.