Believe it or not, websites are not all made equal. Many people don’t realize this. Often times, a client is prescriptive in what they want and a designer obliges with some creative suggestions. But that approach is 100% wrong; let me tell you why I don’t actually sell websites.
Be real with me, do you know what branding is? A proper definition of branding says that it’s “the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” (Entrepreneur). The terms brand and branding come from Ancient Norse word “brand” meaning to burn, like with cattle.
Many people have a hard time conceptualizing both the effect branding has on their business and the return on investment (ROI) of it. Even some designers have trouble explaining the importance of branding too. Also, different people have different opinions on how branding can affect business and a company’s bottom line.
What’s up with the questions mentioned in the title? Why do they matter? What are they? The questions, which are listed towards the bottom of this article, are questions about a company’s competitive strategy. They help you solidify how your company is different than the competition. By answering them, your company will be stronger and head in a firmer direction.
A customer journey map will allow you to grow a better business. Oh yeah, it does. That’s because companies that cater to their customers do better. You do so, by first understanding your customer better. A journey map is one way to get a better understanding of your customers. This post will go over exactly how to create one.