Tell me, why did you start your business? Does your business serve a higher purpose? Company’s mission, vision, and values are at the core of every brand foundation, and most companies have some kind of an answer as to what the business stands for. Yet, how many businesses exist with their company purpose guiding their day-to-day action? As you’ll see in this post, the difference between good and great companies is simple, and it starts at the core.
Previously, I’ve written about how businesses that don’t make more than $1,000 in monthly profits shouldn’t bother hiring a brand or a web designer. However, what if you’re beyond that threshold and ready for a redesign? In that case, I want to discuss today what effects the price of web design services and what it means for your business when you go cheap. Be mindful of the hidden, long-term costs of a cheap website!
Not everyone should be hiring a web designer; I’ve said this many times before. There are a few very crucial reasons not to hire a web designer that I wanna dive into right away. After all, I did make a very bold statement just now.
Just about every company will go through a rebranding at some point or another. I’m actually going through one myself right now. When you think of branding, you should think of it as the face and voice of your company. It really is the reputation and perception your company has. Over time things will evolve, shift, and change. And that’s okay. This article covers 9 different reasons to consider a rebranding. I’d be very curious how many of these reasons will resonate with your current company situation. If none of these, then it’s easy to say you don’t need to worry about rebranding.
There are countless benefits of rebranding. However, I’ve narrowed it down to these four for anyone who is on the fence about rebranding or actually thinking about it seriously. Before I jump into the amazing benefits I’m about to cover, I want to quickly explain how vast and impactful branding is. Branding is a lot more than a logo! You can read my previous posts about the anatomy of branding, and it goes deep. However, I will summarize it here for you 😉
In his book, Never Lose a Customer Again, Joey Coleman describes how focusing on providing delightful and pleasant customer experience makes customers and clients stick around longer. That’s what the title of his book is getting at: put in an effort to retain customers and they will stick around forever. The best way to keep your clients coming back is by providing an exceptional customer experience for your clients at all points of the relationships with you.
Understanding what customer experience is, is key in delivering it well. So, what’s the definition? Customer experience refers to the perception of the experience a customer (or client!) has with the company at any given time during their relationship together. This refers to any touch point during their journey with you, from the initial inquiry on your website to attending the free webinar, all the way to them receiving the services they pay for.
Believe it or not, websites are not all made equal. Many people don’t realize this. Often times, a client is prescriptive in what they want and a designer obliges with some creative suggestions. But that approach is 100% wrong; let me tell you why I don’t actually sell websites.
Be real with me, do you know what branding is? A proper definition of branding says that it’s “the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” (Entrepreneur). The terms brand and branding come from Ancient Norse word “brand” meaning to burn, like with cattle.
Many people have a hard time conceptualizing both the effect branding has on their business and the return on investment (ROI) of it. Even some designers have trouble explaining the importance of branding too. Also, different people have different opinions on how branding can affect business and a company’s bottom line.