Often times businesses, especially small ones, rush into launching and lose sight of a key ingredient, the user experience. Even launching your newly redesigned website without investing in user experience can bring disappointing and underperforming results. And if the results were great, imagine that they could have been significantly higher if taken the time to invest in user experience. That’s because doing so sets a foundation for getting the best possible results off the bat. And by results, I mean sales and signups galore!
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4 overlooked reasons why brands with strong stories thrive
Emily Esfahani Smith writes, “Stories are particularly essential when it comes to defining our identity – understanding who we are and how we got that way.” She’s talking about people and our personal identities. Here’s the thing though, when it comes to business, it’s no different. When we meet someone, we often ask questions and inquire about them to get to know them better. We look to see if this is someone we could get along with and connect with. Again, business is no different. That’s precisely why brands with strong stories thrive. Shall we explore how?
Read the article3 growth benefits of understanding your target audience
Identifying your target audience helps your business in a multitude of ways, such as helping you create the most effective marketing campaigns. Additionally, it can have a significant effect on your branding. Knowing who you’re trying to serve with your company will allow you to target, connect and convert clients and customers much more easily. It gives you a clearer idea in which direction to shift your business focus and efforts to as well.
Read the articleCompany purpose differentiates good from great from influential
Tell me, why did you start your business? Does your business serve a higher purpose? Company’s mission, vision, and values are at the core of every brand foundation, and most companies have some kind of an answer as to what the business stands for. Yet, how many businesses exist with their company purpose guiding their day-to-day action? As you’ll see in this post, the difference between good and great companies is simple, and it starts at the core.
Read the article4 benefits of investing in a full rebranding
There are countless benefits of rebranding. However, I’ve narrowed it down to these four for anyone who is on the fence about rebranding or actually thinking about it seriously. Before I jump into the amazing benefits I’m about to cover, I want to quickly explain how vast and impactful branding is. Branding is a lot more than a logo! You can read my previous posts about the anatomy of branding, and it goes deep. However, I will summarize it here for you 😉
Read the article4 remarkable reasons why a proper customer experience differentiates you
In the month of June, I wanted to explore the topic of customer experience. I’ve known the concept for years thanks to my background in product design for tech startups. However, it’s often not something considered at a larger scale aka the business scale. There are plenty of companies, big and small, who are consciously striving to create the most fantastic customer experiences for their clients and customers.
Read the articleThe 8 phases of customer experience
In his book, Never Lose a Customer Again, Joey Coleman describes how focusing on providing delightful and pleasant customer experience makes customers and clients stick around longer. That’s what the title of his book is getting at: put in an effort to retain customers and they will stick around forever. The best way to keep your clients coming back is by providing an exceptional customer experience for your clients at all points of the relationships with you.
Read the articleWhat is customer experience and 3 delightful ways to improve yours today
Understanding what customer experience is, is key in delivering it well. So, what’s the definition? Customer experience refers to the perception of the experience a customer (or client!) has with the company at any given time during their relationship together. This refers to any touch point during their journey with you, from the initial inquiry on your website to attending the free webinar, all the way to them receiving the services they pay for.
Read the articleA full and informative breakdown of what is branding
Be real with me, do you know what branding is? A proper definition of branding says that it’s “the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” (Entrepreneur). The terms brand and branding come from Ancient Norse word “brand” meaning to burn, like with cattle.
Read the articleHow to connect and resonate with your target audience?
It doesn’t take a lot in order to build a connection with ones’ audience. When you’re creating content for your company, you just have to pay attention to a few key things in order to make sure your content is compelling enough and on point. In this article, I will go over these key point that will help you connect and resonate with your target audience.
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