Let me tell you a story about how companies flourish or languish. By the end of that story I will circle back to how they all relate to successful design projects. It starts by taking a look at what Michael Porter has to say about strategy.
A customer journey map will allow you to grow a better business. Oh yeah, it does. That’s because companies that cater to their customers do better. You do so, by first understanding your customer better. A journey map is one way to get a better understanding of your customers. This post will go over exactly how to create one.