Conquer the 5 mindsets that sabotage your business growth

I do believe we all know the power of the mind so today, I want to talk about mindset and how it can sabotage your business growth. This isn’t only about branding or a website redesign, but general advice that can be applies to anything. We all see other people, like your clients, sabotage their growth whether personal or business too. Yet, how often do we take a conscious look at ourselves? We are terrible at taking our own advice, especially when we need it most. The saying goes: “you are your own worst client.” It wouldn’t be so popular and so real if it weren’t true.

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The 8 phases of customer experience

In his book, Never Lose a Customer Again, Joey Coleman describes how focusing on providing delightful and pleasant customer experience makes customers and clients stick around longer. That’s what the title of his book is getting at: put in an effort to retain customers and they will stick around forever. The best way to keep your clients coming back is by providing an exceptional customer experience for your clients at all points of the relationships with you.

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7 proven characteristics of strong brand foundations

When you are thinking about your brand foundation and its characteristics you need to ask yourself some tough questions. Do you think your brand has a strong brand foundation? Will your brand propel you into a highly demanded resource among your potential clientele? Does your brand stand for clearly defined values and will those values come through as promises to your clients? Does your brand struggle with awareness in the marketplace? You really need to grasp who you are as a brand to move forward and be successful.

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4 ideas for improving your pricing strategy today

I like to read a book month, but this year I’m challenging myself to two books a month. In March I started to read Dollars and Sense by Dan Ariely and Jeff Kreisler. My kindle says I’m only 12% into the book. However, this book is so jammed packed with fantastic money psychology I had to write a blog post about it right away. So here we are! In this post, I am going to examine a few different ways in which you can strategically position the pricing of your products or services.

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Improve your business strategy through transparency

Right now, I want to talk to you not as a business owner but as a consumer. As a consumer, we want human experiences. We want experiences were we feel valued and where we feel connected. That’s why we so highly we value brands that make us laugh or teach us something. We appreciate interactions where we feel understood. I’d go so far as to say we crave brands that make us feel understood. Shit, I know I do. It’s human nature to feel like we belong that we’re among others who are like us and get us.

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