4 ideas for improving your pricing strategy today

I like to read a book month, but this year I’m challenging myself to two books a month. In March I started to read Dollars and Sense by Dan Ariely and Jeff Kreisler. My kindle says I’m only 12% into the book. However, this book is so jammed packed with fantastic money psychology I had to write a blog post about it right away. So here we are! In this post, I am going to examine a few different ways in which you can strategically position the pricing of your products or services.

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7 strategy questions to improve your business strategy

Right now, I want to talk to you not as a business owner but as a consumer. As a consumer, we want human experiences. We want experiences were we feel valued and where we feel connected. That’s why we so highly we value brands that make us laugh or teach us something. We appreciate interactions where we feel understood. I’d go so far as to say we crave brands that make us feel understood. Shit, I know I do. It’s human nature to feel like we belong that we’re among others who are like us and get us.

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