Partnerships with other online businesses can grow and improve your own business dramatically. This is especially true for areas where you don’t have adequate skills, resources or reach. Actually, for small businesses on a budget a partnership can be an incredible boost in visibility, reach and even sales (even with other small businesses)! The right partnership and the right project can go a long way in helping both of the businesses reach new audiences without breaking the bank.
I’m sure as an online business owner you’ve asked yourself how to stand out from the crowd and gain recognition among your target audience. The not so secret way is to channel your authentic self, story and the purpose of why you started your business. Whether we’re talking about your overall brand, your website, landing pages, webinars blog post, even social media, speaking your message from the heart is a great way to express yourself authentically. Let’s call this branding from the heart as authentic branding.
Last week I published the first part of this list Part one: 13 ideas to increase traffic to your website. Today, we’ve got part two with another 11 ideas! I know how important it is for you as an online business entrepreneur to drive more traffic to your website. I’m not going to bore you with an intro, let’s just get to it!
We all could use more traffic, amirite?! I was recently asked by some of my Instagram followers on advice regarding gaining more business, and it all starts with increasing traffic to your website. I’m going to run through this extensive list of ideas to increase traffic for your website. The list is so large, I had to divide it into two parts. In this article, I’m going to cover the first 13 ideas.
Branded content is an alternative to traditional advertising and promotions. It can be any kind of content including videos, podcasts or articles. It’s a similar concept to content marketing with one significant difference. Branded content focuses on gaining awareness whereas content marketing is more tied to generating leads or sales. Branded content is meant to be entertaining or shining a light on a related issue instead of outright promoting a product or a company. On the other hand, content marketing is strictly about promotions.
This one is going to be short, sweet and to the point. Kindness is a powerful competitive advantage. You don’t have to be a saint, Mother Teresa or bend over backward for anyone in order to be kind. By no means, I’m telling you to get pushed over either. But, being kind is a smart thing to do; the more you give, the more you can receive in the most expected, and unexpected ways.
I tend to write more technical, business strategy focused posts. However, there is a lot more to running a successful business than a good website, or social media campaigns. I’m a firm believer that mindset is too. As the title of this posts suggests, I want to talk about what it’s like being a depressed entrepreneur.
The answer to the title’s question is straightforward: the right people will make it their job to act according to your company’s mission (which is the brand’s foundation). Hiring the right people is crucial in providing a quality customer experience. Therefore, having a strong brand foundation makes hiring so much easier and effective.
Tell me, why did you start your business? Does your business serve a higher purpose? Company’s mission, vision, and values are at the core of every brand foundation, and most companies have some kind of an answer as to what the business stands for. Yet, how many businesses exist with their company purpose guiding their day-to-day action? As you’ll see in this post, the difference between good and great companies is simple, and it starts at the core.
Previously, I’ve written about how businesses that don’t make more than $1,000 in monthly profits shouldn’t bother hiring a brand or a web designer. However, what if you’re beyond that threshold and ready for a redesign? In that case, I want to discuss today what effects the price of web design services and what it means for your business when you go cheap. Be mindful of the hidden, long-term costs of a cheap website!