Previously, I’ve written about how businesses that don’t make more than $1,000 in monthly profits shouldn’t bother hiring a brand or a web designer. However, what if you’re beyond that threshold and ready for a redesign? In that case, I want to discuss today what effects the price of web design services and what it means for your business when you go cheap. Be mindful of the hidden, long-term costs of a cheap website!
Not everyone should be hiring a web designer; I’ve said this many times before. There are a few very crucial reasons not to hire a web designer that I wanna dive into right away. After all, I did make a very bold statement just now.
Just about every company will go through a rebranding at some point or another. I’m actually going through one myself right now. When you think of branding, you should think of it as the face and voice of your company. It really is the reputation and perception your company has. Over time things will evolve, shift, and change. And that’s okay. This article covers 9 different reasons to consider a rebranding. I’d be very curious how many of these reasons will resonate with your current company situation. If none of these, then it’s easy to say you don’t need to worry about rebranding.
There are countless benefits of rebranding. However, I’ve narrowed it down to these four for anyone who is on the fence about rebranding or actually thinking about it seriously. Before I jump into the amazing benefits I’m about to cover, I want to quickly explain how vast and impactful branding is. Branding is a lot more than a logo! You can read my previous posts about the anatomy of branding, and it goes deep. However, I will summarize it here for you 😉
Getting your brand noticed isn’t super complicated. Improving your brand visibility boils down to picking the best course of action for your business and showing up. However, I do understand that it can be tricky or intimidated to get the ball rolling, especially so, if you’re blanking on new ideas to try out.
I do believe we all know the power of the mind so today, I want to talk about mindset and how it can sabotage your business growth. This isn’t only about branding or a website redesign, but general advice that can be applies to anything. We all see other people, like your clients, sabotage their growth whether personal or business too. Yet, how often do we take a conscious look at ourselves? We are terrible at taking our own advice, especially when we need it most. The saying goes: “you are your own worst client.” It wouldn’t be so popular and so real if it weren’t true.
In his book, Never Lose a Customer Again, Joey Coleman describes how focusing on providing delightful and pleasant customer experience makes customers and clients stick around longer. That’s what the title of his book is getting at: put in an effort to retain customers and they will stick around forever. The best way to keep your clients coming back is by providing an exceptional customer experience for your clients at all points of the relationships with you.
Believe it or not, websites are not all made equal. Many people don’t realize this. Often times, a client is prescriptive in what they want and a designer obliges with some creative suggestions. But that approach is 100% wrong; let me tell you why I don’t actually sell websites.
Be real with me, do you know what branding is? A proper definition of branding says that it’s “the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” (Entrepreneur). The terms brand and branding come from Ancient Norse word “brand” meaning to burn, like with cattle.
When you are thinking about your brand foundation and its characteristics you need to ask yourself some tough questions. Do you think your brand has a strong brand foundation? Will your brand propel you into a highly demanded resource among your potential clientele? Does your brand stand for clearly defined values and will those values come through as promises to your clients? Does your brand struggle with awareness in the marketplace? You really need to grasp who you are as a brand to move forward and be successful.