Be real with me, do you know what branding is? A proper definition of branding says that it’s “the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” (Entrepreneur). The terms brand and branding come from Ancient Norse word “brand” meaning to burn, like with cattle.
When you are thinking about your brand foundation and its characteristics you need to ask yourself some tough questions. Do you think your brand has a strong brand foundation? Will your brand propel you into a highly demanded resource among your potential clientele? Does your brand stand for clearly defined values and will those values come through as promises to your clients? Does your brand struggle with awareness in the marketplace? You really need to grasp who you are as a brand to move forward and be successful.
It doesn’t take a lot in order to build a connection with ones’ audience. When you’re creating content for your company, you just have to pay attention to a few key things in order to make sure your content is compelling enough and on point. In this article, I will go over these key point that will help you connect and resonate with your target audience.
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Wouldn’t it be blissful if clients or customers couldn’t stop flocking to you? How easy your life would be if people couldn’t keep their wallets away from your company and it’s name out of their mouths? There are many companies that come to mind that just have it made by now like Apple (naturally), or Girlboss, Fenty, hell even FashionNova is everywhere. Now it’s your time to build brand demand for your own business.
Many people have a hard time conceptualizing both the effect branding has on their business and the return on investment (ROI) of it. Even some designers have trouble explaining the importance of branding too. Also, different people have different opinions on how branding can affect business and a company’s bottom line.
Right now, I want to talk to you not as a business owner but as a consumer. As a consumer, we want human experiences. We want experiences were we feel valued and where we feel connected. That’s why we so highly we value brands that make us laugh or teach us something. We appreciate interactions where we feel understood. I’d go so far as to say we crave brands that make us feel understood. Shit, I know I do. It’s human nature to feel like we belong that we’re among others who are like us and get us.