Company purpose differentiates good from great from influential

Tell me, why did you start your business? Does your business serve a higher purpose? Company’s mission, vision, and values are at the core of every brand foundation, and most companies have some kind of an answer as to what the business stands for. Yet, how many businesses exist with their company purpose guiding their day-to-day action? As you’ll see in this post, the difference between good and great companies is simple, and it starts at the core.

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Conquer the 5 mindsets that sabotage your business growth

I do believe we all know the power of the mind so today, I want to talk about mindset and how it can sabotage your business growth. This isn’t only about branding or a website redesign, but general advice that can be applies to anything. We all see other people, like your clients, sabotage their growth whether personal or business too. Yet, how often do we take a conscious look at ourselves? We are terrible at taking our own advice, especially when we need it most. The saying goes: “you are your own worst client.” It wouldn’t be so popular and so real if it weren’t true.

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4 remarkable reasons why a proper customer experience differentiates you

In the month of June, I wanted to explore the topic of customer experience. I’ve known the concept for years thanks to my background in product design for tech startups. However, it’s often not something considered at a larger scale aka the business scale. There are plenty of companies, big and small, who are consciously striving to create the most fantastic customer experiences for their clients and customers.

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7 proven characteristics of strong brand foundations

When you are thinking about your brand foundation and its characteristics you need to ask yourself some tough questions. Do you think your brand has a strong brand foundation? Will your brand propel you into a highly demanded resource among your potential clientele? Does your brand stand for clearly defined values and will those values come through as promises to your clients? Does your brand struggle with awareness in the marketplace? You really need to grasp who you are as a brand to move forward and be successful.

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How to build brand demand around your company

Wouldn’t it be blissful if clients or customers couldn’t stop flocking to you? How easy your life would be if people couldn’t keep their wallets away from your company and it’s name out of their mouths? There are many companies that come to mind that just have it made by now like Apple (naturally), or Girlboss, Fenty, hell even FashionNova is everywhere. Now it’s your time to build brand demand for your own business.

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Improve your business strategy through transparency

Right now, I want to talk to you not as a business owner but as a consumer. As a consumer, we want human experiences. We want experiences were we feel valued and where we feel connected. That’s why we so highly we value brands that make us laugh or teach us something. We appreciate interactions where we feel understood. I’d go so far as to say we crave brands that make us feel understood. Shit, I know I do. It’s human nature to feel like we belong that we’re among others who are like us and get us.

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