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Right now, I want to talk to you not as a business owner but as a consumer. As a consumer, we want human experiences. We want experiences were we feel valued and where we feel connected. That’s why we so highly we value brands that make us laugh or teach us something. We appreciate interactions where we feel understood. I’d go so far as to say we crave brands that make us feel understood. Shit, I know I do. It’s human nature to feel like we belong that we’re among others who are like us and get us.

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My personal growth challenge for the year 2018 is to read 1-2 books a month. I am going to aim hard for 24 books. I find that it is not super hard to do as long as Instagram and Solitaire are uninstalled on my phone. Here is a quick list of these books and a brief review on each.

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