I consistently preach that understanding your audience, users, customers etc is a must in succeeding in (online) business. Using analytics tools is a great way to learn about their behavior on your own website. It’s such a powerful advantage! Essentially, analytics help you make smarter decision from marketing campaigns all the way to business decision.
Calls to actions, aka CTA, are an essential element of a person’s experience of a website. A CTA gets a visitor to take action – just like the name suggests. Without one, a visitor isn’t guided to do anything and is likely just to bounce. That’s not good.
I like to read a book month, but this year I’m challenging myself to two books a month. In March I started to read Dollars and Sense by Dan Ariely and Jeff Kreisler. My kindle says I’m only 12% into the book. However, this book is so jammed packed with fantastic money psychology I had to write a blog post about it right away. So here we are! In this post, I am going to examine a few different ways in which you can strategically position the pricing of your products or services.
Many people have a hard time conceptualizing both the effect branding has on their business and the return on investment (ROI) of it. Even some designers have trouble explaining the importance of branding too. Also, different people have different opinions on how branding can affect business and a company’s bottom line.
What’s up with the questions mentioned in the title? Why do they matter? What are they? The questions, which are listed towards the bottom of this article, are questions about company’s competitive strategy. They help you solidify how your company is different than the competition. By answering them, your company will be stronger and head in a firmer direction.
Right now, I want to talk to you not as a business owner but as a consumer. As a consumer, we want human experiences. We want experiences were we feel valued and where we feel connected. That’s why we so highly we value brands that make us laugh or teach us something. We appreciate interactions where we feel understood. I’d go so far as to say we crave brands that make us feel understood. Shit, I know I do. It’s human nature to feel like we belong that we’re among others who are like us and get us.
A customer journey map will allow you to grow a better business. Oh yeah, it does. That’s because companies that cater to their customers do better. You do so, by first understanding your customer better. A journey map is one way to get a better understanding of your customers. This post will go over exactly how to create one.
My personal growth challenge for the year 2018 is to read 1 – 2 books a month. I am going to aim hard for 24 books. I find that it is not super hard to do as long as Instagram and Solitaire are uninstalled on my phone. Here is a quick list of these books and a brief review of each.