Branded content is an alternative to traditional advertising and promotions. It can be any kind of content including videos, podcasts or articles. It’s a similar concept to content marketing with one significant difference. Branded content focuses on gaining awareness whereas content marketing is more tied to generating leads or sales. Branded content is meant to be entertaining or shining a light on a related issue instead of outright promoting a product or a company. On the other hand, content marketing is strictly about promotions.
I haven’t done a list post like this in such a long time! I’ve been chatting with a few fellow businesswomen about how we turn our business, and it got me thinking, why not share with you too!? And, that’s how this post was born. I’m going to write down every tool I use to run my business and as you’ll shortly realize it really isn’t that much.
This one is going to be short, sweet and to the point. Kindness is a powerful competitive advantage. You don’t have to be a saint, Mother Teresa or bend over backward for anyone in order to be kind. By no means, I’m telling you to get pushed over either. But, being kind is a smart thing to do; the more you give, the more you can receive in the most expected, and unexpected ways.
I tend to write more technical, business strategy focused posts. However, there is a lot more to running a successful business than a good website, or social media campaigns. I’m a firm believer that mindset is too. As the title of this posts suggests, I want to talk about what it’s like being a depressed entrepreneur.
I don’t believe we talk openly enough about what it’s actually like being an entrepreneur (or a business owner) as a community. That’s why today, I want to just lay it all out. Being open and transparent about what it’s like can help the collective community cope with their own journeys better. Let’s face it, the journey is a cocktail full of all kinds of emotion.
The answer to the title’s question is straightforward: the right people will make it their job to act according to your company’s mission (which is the brand’s foundation). Hiring the right people is crucial in providing a quality customer experience. Therefore, having a strong brand foundation makes hiring so much easier and effective.
Tell me, why did you start your business? Does your business serve a higher purpose? Company’s mission, vision, and values are at the core of every brand foundation, and most companies have some kind of an answer as to what the business stands for. Yet, how many businesses exist with their company purpose guiding their day-to-day action? As you’ll see in this post, the difference between good and great companies is simple, and it starts at the core.
Previously, I’ve written about how businesses that don’t make more than $1,000 in monthly profits shouldn’t bother hiring a brand or a web designer. However, what if you’re beyond that threshold and ready for a redesign? In that case, I want to discuss today what effects the price of web design services and what it means for your business when you go cheap. Be mindful of the hidden, long-term costs of a cheap website!
Not everyone should be hiring a web designer; I’ve said this many times before. There are a few very crucial reasons not to hire a web designer that I wanna dive into right away. After all, I did make a very bold statement just now.
Just about every company will go through a rebranding at some point or another. I’m actually going through one myself right now. When you think of branding, you should think of it as the face and voice of your company. It really is the reputation and perception your company has. Over time things will evolve, shift, and change. And that’s okay. This article covers 9 different reasons to consider a rebranding. I’d be very curious how many of these reasons will resonate with your current company situation. If none of these, then it’s easy to say you don’t need to worry about rebranding.