How to form the most amazing partnerships

Partnerships with other online businesses can grow and improve your own business dramatically. This is especially true for areas where you don’t have adequate skills, resources or reach. Actually, for small businesses on a budget a partnership can be an incredible boost in visibility, reach and even sales (even with other small businesses)! The right partnership and the right project can go a long way in helping both of the businesses reach new audiences without breaking the bank.

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4 tips for creating authentic branding

I’m sure as an online business owner you’ve asked yourself how to stand out from the crowd and gain recognition among your target audience. The not so secret way is to channel your authentic self, story and the purpose of why you started your business. Whether we’re talking about your overall brand, your website, landing pages, webinars blog post, even social media, speaking your message from the heart is a great way to express yourself authentically. Let’s call this branding from the heart as authentic branding.

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Part one: 13 ideas to increase traffic to your website

We all could use more traffic, amirite?! I was recently asked by some of my Instagram followers on advice regarding gaining more business, and it all starts with increasing traffic to your website. I’m going to run through this extensive list of ideas to increase traffic for your website. The list is so large, I had to divide it into two parts. In this article, I’m going to cover the first 13 ideas.

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Using branded content to get your business seen

Branded content is an alternative to traditional advertising and promotions. It can be any kind of content including videos, podcasts or articles. It’s a similar concept to content marketing with one significant difference. Branded content focuses on gaining awareness whereas content marketing is more tied to generating leads or sales. Branded content is meant to be entertaining or shining a light on a related issue instead of outright promoting a product or a company. On the other hand, content marketing is strictly about promotions.

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Kindness is a powerful competitive advantage

This one is going to be short, sweet and to the point. Kindness is a powerful competitive advantage. You don’t have to be a saint, Mother Teresa or bend over backward for anyone in order to be kind. By no means, I’m telling you to get pushed over either. But, being kind is a smart thing to do; the more you give, the more you can receive in the most expected, and unexpected ways.

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